“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]
Loads of tips that will help your e-commerce efforts today as well as a look into what trends will be important tomorrow lead our collection of curated content this week. We also have important advice for college seniors and lots of productivity insights. Marketing and sales Ben Cogburn shares e-commerce tips from seven marketing experts […]
“Set thermostat to 68 degrees.” My friend was talking to Siri via his Apple watch. It was one of those early spring days when the direction the temperature is going to go is anyone’s guess. It turned out to be a warm day and he was getting hot in his upstairs office. Instead of abandoning […]
When I think of micromarketing examples, the first image that always comes to mind is The Village People. (I don’t get up out of my chair and start doing the movement to YMCA, but that probably wouldn’t be a bad way to get a little exercise while working at my computer.) To command good margins […]
One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]