Tag: small business

This week in small business: Up your e-commerce game

While there is a lot of good general information in this week’s batch of curated content, I think anyone involved in e-commerce is going to be especially pleased with many of the offerings. Leadership, management, and productivity The best sure-fire way to boost the bottom line is to reduce costs. If you’re into e-commerce, Munira […]

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Answer this one question to find the difference between an entrepreneur and a small business owner

Which would you prefer: To stand back and admire a beautiful wall you had built brick-by-brick, or To imagine what that a beautiful brick wall would look like in an area where the people had never before experienced brick walls? In many important ways, how you respond to that question will embody for you the […]

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Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

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