One of the most intriguing picks President-elect Donald Trump made for his team is Linda McMahon to head up the Small Business Administration. The press hasn’t spent very much space reporting on this nomination (as it doesn’t spend very much time on small business issues at all) so you may have heard nothing more than […]
Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s important to know where you stand on this topic. Put simply, virtually every entrepreneur starts as a small business owner. […]
Our recommended reading list this week is a little light in its quantity of articles, but there are some gems here. If you need inspiration, skills, or marketing tips, we got ’em. Leadership, management, and productivity If you’re a visual learner and need convincing that small business is vulnerable to cyber attacks, you need to […]
Engage. Persuade. These are two things we are always trying to do with the people around us. And in business, when our livelihoods depend on engaging and persuading, the stakes are especially high. That’s why I wanted to share with you the results a recent A/B test as it was reported on the Behave website. […]