Persistence. We all admire it and without a doubt, it is one of the biggest attributes a small business owner needs to achieve success. However, sticking with a failed strategy too long can cause your entire venture to fail. So the question small business owners are always asking themselves is this: Should I give up […]
Women in Business month is behind us now, but articles featuring successful women and their role in boosting our economy are still proving to be popular. We have three of them this week, along with other inspiration and practical advice for the entrepreneur and small business owner. Leadership, management, and productivity A. Scott Anderson, CEO […]
Looking for ways to increase your business growth? You may want to look outside the United States. Ninety-five percent of the world’s purchasing power lies outside U.S. borders, yet according to the Small Business Administration, less than one percent of America’s nearly 30 million small businesses are involved in exporting. According to a study by […]
You’ve probably learned by experience that if you “spread yourself too thin” you become inefficient and ineffective. The same thing is true with keywords. If you are actively involved in content marketing and create blog posts on a regular schedule, you may find yourself going back to the same keyword over and over again. If […]
What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]