The recession is taking a bite out of travel budgets for many small business owners. As a result, more and more of us are choosing not to attend trade shows and conferences this year. But what if you didn’t have to leave your office to participate in a ground-breaking summit offering inspiring keynote speakers, networking and great business learning events.
Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.
Small businesses enjoy seeing positive customer reviews on sites such as Yelp, but problems arise when unhappy customers post unfavorable comments.