While most small-business owners are aware of the promotional benefits of blogging and social media, reaping the maximum benefit from these platforms involves more than setting up a blog or a Twitter account and hoping for the best. Blogging software and social media make it very easy to share content and to develop a wide […]
I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania. This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]
When you have a business with a physical location, it can be a challenge to connect your online and offline marketing strategies. Online marketing can seem less useful since it reaches a wide audience who may never visit your physical area. However, there is a great way to encourage your local visitors to share their […]
When it comes to the topic of Social Media, there are a few things we can count as absolutes: 1) social media are the fastest growing form of communication in the United States 2) they are an essential resource for all companies hoping to expand business, and 3) customers use them to stay updated on […]
Last week I spoke at a college alumni dinner. My topic for the evening was networking. Everyone talks about the importance of networking. Every motivational speaker,small business expert, business coach, and self-help/business author: At some point they include the boilerplate networking banter. Personally, I think it has become so common that I’m not really sure […]