Tag: Social Media

Small Businesses Struggle with Preserving Social Media Content

As small businesses aggressively employ Facebook, Twitter and blog posts as marketing strategies, gone are the days when a corporate communiques were tightly controlled by a few managers in a communications department. But many businesses are finding an undesirable side effect — an inability to keep record of all the ephemeral ideas and thoughts they‘re […]

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Employees Can Sink Your Small Business With Social Media Mistakes

By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective marketing tool. Which raises a tricky question. How do you manage personal and business communications in this new medium?

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