In business some things never change, like the power of a personal referral or word-of-mouth advertising. Then again, some things in business are constantly going through changes, like the way those personal referrals are gained and communicated. Let’s take a quick tour through current best practices for winning those ever-so-powerful personal referrals. 1. Ask. Simply asking […]
Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries […]
By Joe Calloway If you want to grow your revenue, grow your business, then take a look at your existing customers. That’s your engine to drive growth IF you are intentional, strategic, and tactical about creating customers experiences that create customer recommendations. HTC recently ran a TV commercial featuring the British actor Gary Oldman. Holding […]