Month: April 2016

Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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This Week in Small Business: The Rise of Messenger Apps

The evolution and increased importance of messaging apps for marketing gets a lot of attention in this week’s roundup of top articles. You need to see how your small business will fit into this new marketing world. Entrepreneurship, startups and innovation Facebooks’ Messenger app is already the second most popular app in the world, but […]

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How one strong, guiding principle can save you money and prevent problems

There is something I’ve noticed about the most effective leaders and it’s true no matter what field they are active in: The have a few strongly held, guiding principles that govern their actions. They don’t have a list of 20 priorities, because they are guided by a small number of overarching principles that are able to […]

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