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How can you best reach your customers? The merits of personas for choosing advertising platforms

By Bruce Hakutizwi You’re a business owner with an unexpected cash injection of $5,000 earmarked for marketing spend. So where do you spend it? Don’t put it all on your Facebook account or into billboard advertising, newspaper spreads, or anywhere else just because that’s what you’ve always done. Marketing spend should be allocated not to […]

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