Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
It’s interesting to note that several marketing articles this week focus on the more personal and human side of marketing rather than the big-data privacy-invading number-crunching side of digital marketing. Is the pendulum swinging back in that direction? I think you’ll also get a lot of encouragement and ideas from the many entrepreneurial stories shared […]
#Deletefacebook How do you think Mark Zuckerberg – and dedicated Facebook employees – felt when they woke up one morning to discover that trending hashtag? It had to be their worst nightmare, right? In the immediate wake of the data-control controversy, Facebook stock lost almost 20 percent of its value, government officials on both sides […]
Put your best foot forward. Yes, it’s a cliché, but it earned cliché status because it’s a universal truth. And, it fits in nicely with another truth that has reached cliché status: You never get a second chance to make a first impression. With those truths in mind, I want to point out that in […]
See if you’ve ever had a first day at a new job that went something like this: You spend a half hour or hour with someone in HR, signing papers. The person gives you a company manual and may go over a few essential rules. You meet up with your supervisor and walk around greeting […]