Susan Solovic
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  • Posted on June 21, 2018May 30, 2018
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Want to be Successful? Solve Your Customers’ Problems.

By Shep Hyken It’s morning and you’ve just had breakfast. What are you going to have for dinner? In the U.S., 49 percent of people do not know what they are going to have to dinner. That stat comes from David Portalatin’s address at the Art of Beef Summit, sponsored by Cargill. As he was […]

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  • Posted on June 21, 2018May 30, 2018
  • Susan Solovic
  • It’s Your Biz™, Success Tips, THE Small Business Expert Blog
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4 Most Important Content Marketing Metrics

A musician friend told me a horror story about a gig he once played. Someone in a fairly large company loved his band and hired them to provide dance music at a yearly dinner-dance party the company throws for employees. The crowd gave them a tepid response during their first set. As they were leaving […]

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  • Posted on June 20, 2018May 29, 2018
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Understanding Content Marketing : Sharing Content

By Lindsay Dicks Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. Each time you update your status, write a blog post or share a photo or a link online, you are a content marketer. Previously, we discussed what content to […]

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  • Posted on June 20, 2018June 21, 2018
  • Susan Solovic
  • Success Tips
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How to take charge of your bounce rate and boost conversions

We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]

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  • Posted on June 19, 2018May 18, 2018
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Get Serious About Parameters

By Dan Coughlin I’ve been coaching executives since August of 1997. When a pattern of behavior persists for over 20 years in multiple industries and in multiple roles across multiple organizations and in multiple countries, you know you’re on to something. This pattern of behavior is clearly engrained across societies and exists far beyond the […]

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