Editor’s Note: This article is courtesy of UPS Compass With 95 percent of the world’s consumers living outside of the United States, how best to reach these untapped markets? It’s easier than ever for small and medium-sized businesses to connect with customers and suppliers around the globe. According to the U.S. Small Business Administration (SBA), […]
Futurists are always wrong. That’s a rock-solid truth I’ve learned over the years. This is particularly important at our current point in human history because many of our highest profile business leaders have become futurists. This is because many of our highest profile business leaders are also technology leaders, and technological developments prompt envisioning the […]
By Shep Hyken Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to […]
I think the best way to sum up this week’s collection of curated content is with the word “practical.” Experts from around the Internet give us practical tips and insights that we can act on now, and now is the best time to make improvements. Leadership, management, and productivity In David Nour’s conversation with Molly […]
By Devin Morrissey Every single day, people are talking about your brand or industry on social media. If you listen closely, you’ll see trends in what they dislike, what grabs their attention, and what they expect from businesses like yours. These insights can help you better target potential customers, improve current customer experience, and revamp your […]