Each year we mention the annual FedEx Small Business Grant Contest, what the prizes are, and how to enter. This year I also wanted to take some space to mention the grand prize winner because the business has a powerful story. And, along the way, I think you’ll get some tips on how to pull […]
By Sydney Whitman Marketers are aware of the fact that content strategies used by B2B and B2C marketing professionals share some similarities and differences. A different approach is employed when a product is being sold to a customer than when one is selling to another business. Whether you are a B2B or B2C marketer, your […]
All the good ideas have been taken! This is an often-heard complaint that is about as far from the truth as the earth is from Alpha Centauri. The problem is that we live in such a stimulus-rich environment that it dulls our imaginations. John Steinbeck said, “Ideas are like rabbits. You get a couple and […]
By Lindsay Dicks The world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small business owners, just trying to understand these various strategies is overwhelming – let alone actually implementing them successfully for your business. But despite the rapid pace […]
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]