“Girls only like guys who have great skills.” – Napoleon Dynamite. “Skills” were the key to success with high school girls, as Napoleon Dynamite viewed his world. And, I’d have to say that skills are the key to success in digital marketing today. The problem for a small business owner is that as digital marketing […]
By Jamie Lowary The rise of the Internet has opened up new communication channels far beyond the traditional phone call. With tools like live chat, click-to-call, and online forms, consumers have more ways than ever to connect with a business. But guess what? It’s not just your Great Aunt Nancy who prefers to speak with […]
Does your business page have at least 100 likes on Facebook? If so, you should be using Facebooks free “Pages to Watch” tool. With this tool, you can instantly see what is working for your competitors on Facebook and also measure your performance against theirs. It’s super easy to use, so let me show you […]
By Liz Greene We all know it’s far more profitable to retain a current customer than to acquire a new one. Perhaps that’s why so many business owners hold onto problem customers at all costs, even when firing them is the right move. However not giving these troublemakers the pink slip can end up costing […]
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of […]