By Shep Hyken National Customer Service Week is the first week in October. This is a time to appreciate employees for doing a great job taking care of customers. There are many ways companies are celebrating. Everything from an employee appreciation event, like a lunch or dinner, to fun games that are about team building […]
Are you squeezing all the value out of your content? Manufacturers work hard to eliminate waste, but I don’t think we’re as vigilant with our content marketing materials. I’ve written before about ways to reuse and repurpose written materials, but today I want to point out a simple and extremely productive way to repurpose videos. […]
By Shep Hyken The words you say, the way you act, and your attitude toward your job and your customer are sometimes the difference between satisfactory and amazing. This became evident as I was having lunch with Tracy Nieporent, one of the partners at Myriad Restaurant Group. They are the successful owners of the famous […]
Language – if we listen carefully –reveals a lot about the changes happening in society, and business is, of course, an important part of our society. That’s why I was fascinated by a short exchange between an interviewer and the CEO of a company that curates clothing and sells it on a subscription basis over […]
By Dan Coughlin A strong brand attracts customers to you and makes the sales process much easier. A strong brand is a crucially important factor in generating sustainable, profitable growth. No organization owns its brand. The brand exists outside of the organization and inside the minds of customers and potential customers. The best you can […]