Are you letting your analytics mislead you? Don’t make this common mistake

If you want to get to the important truth, you need to dig more deeply. That wisdom applies to life in general, but it’s especially important in business analytics. With the power of the Internet and all the software that we depend on each day, we are able to access all kinds of “analytics” and […]

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Entrepreneur: Your opening act was a success. What do you have for Act II?

Success in business is a moving target, and today the target is moving more quickly than ever before: Competitors push the target further away. Changes in technology move the target to one side or the other. Consumer preferences and demographics evolve, changing the size and shape of the target. We talk about having a laser-like […]

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