They call Istanbul “the crossroads of the world” because it’s a place where three major continents come together. In a similar way, Fitbit – famous for its ubiquitous little black wristband – is a crossroads for many (if not all) major streams of commercial technological and marketing innovations. And, as Fitbit is celebrating its 10-year […]
Okay, I know this is going to put legions of self-help authors who target the female audience out of business, but there is one simple key to happiness: be a successful women entrepreneur. Babson College and Baruch College’s 2013 Global Entrepreneurship Monitor (GEM) US Report, makes it abundantly clear that established female business owners are enjoying […]
Solomon, who is credited with being the wisest man ever, wrote this in the first chapter of Ecclesiastes: “There is nothing new under the sun.” That may be poetically true, but it’s patently false – and I’m using the word “patent” here in the literal sense of issuing patents. New ones are being granted […]
As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.
One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]