The other day one of the morning shows did a segment on men’s socks, an area of commerce which has seen little change over the years. Until recently, men’s socks came in three styles: boring, dull, and bland. The last major innovation to push the “sock envelope” was the Argile sock, and the invention of […]
There’s something business owners, consumers, and politicians need to understand: Basic laws of economics and human nature cannot be ignored or legislated out of existence. An example of this is playing out in front of us right now. For several years, activists have been clamoring for a higher minimum wage. The push is to make […]
This week we have a secret weapon for business success, how to tell the real digital marketing pros, tax tips for the gig economy worker, and much more to enhance your competitive edge. Leadership, management, and productivity Matt Hunckler makes a strong case that emotional intelligence could be the “secret weapon” for your success in […]
Right now, no matter the type of business you’re in, or the size of your organization, your company is at risk of becoming irrelevant. Why? Business owners and leaders get stuck in their current business models and fail to keep pace with changing markets. How do you avoid this pitfall to protect your business and […]
I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher margins that accompany these higher prices. Usually, when we discuss niche marketing and pricing pressures, we think about […]