Category: THE Small Business Expert Blog

Brexit and the Clash Between Globalism and Small Business

Although the British vote to exit the European Union was fairly close, it must be viewed as an event that reflects major undercurrents sweeping through Western nations. Two very powerful factors weighed against Brexit. First, people are very averse to change. They would rather stick with the misery they know than misery they don’t know. […]

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Stuck selling a commodity? Learn how this independent rose seller multiplied his margins

You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you – or anyone else – pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, […]

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Free tools to optimize your all-important local listings

A funny thing is happening as Internet speeds get faster and faster – users are getting less and less patient. I think this is even more dramatic in the mobile world, because when people are using their smartphones for information while they’re out in the community, they are often trying to get somewhere or accomplish […]

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