If you roll a ball along a flat surface, it will simply continue in the direction you’ve pushed it, unless it hits something – or something hits it – to change its course. People are basically the same. We continue along the path we’ve chosen unless something outside of ourselves changes our direction. We are […]
I’ve lost count of how many debates there have been featuring the Republican and Democratic candidates vying for their party’s presidential nomination. But I do know one thing: Most voters made up their minds after the first few debates. It’s the same thing with email marketing. The best email marketing campaigns are short. Prospects only […]
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small […]
I’ve been hearing a lot lately about B2B companies successfully marketing through LinkedIn. In fact, this is such a growth area that companies like Linked In Selling are filling up a social media marketing niche devoted to this platform. If you’re not ready to sign on with an agency to generate leads from LinkedIn for […]
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts […]