Category: THE Small Business Expert Blog

6 personalization strategies to supercharge your marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]

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You’ve got a ton of personality…but is it the right kind of personality?

Have you met some people in your life that you just seem to “click” with and others that – no matter how hard you try – you never seem to get along with? In your personal life this is often okay; you can minimize your contact with the people who don’t “get you.” But in […]

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Ain’t No Mountain High Enough!

Ain’t no mountain high enough. Ain’t no valley low enough. Ain’t no river wide enough to keep me from getting to you, baby.

You may remember this song popularized by Marvin Gaye in 1967. For some reason the lyrics keep running through my head — not about my husband (although I do love him), but rather about my business. And not just my business, but every successful small business out there.

I realize the song is about personal relationships, but aren’t our relationships with our business just as strong? When you launch a business, it’s personal. In the early days, you are the business. You nurture it, you do your best to protect it and you struggle to help it grow. The lines between your personal and business life are completely blurred. The business occupies your heart and mind constantly. Your business is a part of you.

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How to avoid this big company’s customer service fiasco

“I bought an HP all-in-one printer through Amazon the other day and encountered a problem when I set it up. During setup, the small touchscreen on the front of the printer – which is called the control center – stopped working. “It froze at one point. I uplugged and replugged in the printer and the […]

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