Category: THE Small Business Expert Blog

Are you missing these website design strategies that can increase conversions?

Do you remember Kevan Nealon’s Saturday Night Live character, Mr. Subliminal? It was a spoof based on the concept of subliminal advertising; Nealon would quickly mutter a suggestive phrase under his breath hoping to influence someone’s behavior. For years there have been urban legends that TV advertisers flash messages across the screen that pass by […]

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How to Boost Profits By Cutting Costs Now

Editor’s Note:  This post is sponsored by Staples.  All the comments and opinions are my own. If you’ve been running your small business for almost any length of time, you’ve seen some pretty dramatic ups and downs in the economy. Frankly, I don’t care if you and your team are the best salespeople in the […]

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You’re Never Too Young To Play With Your Business Ideas

Good work ethic, passion for making dreams a reality and tenacity are the stuff entrepreneurs are made of. And it’s never too early to start solving problems. If you can solve an existing problem before your ninth birthday or even before your 16th birthday then you are fantastically driven and motivated. Now, more than ever, […]

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