Sometimes the causes and topics that are honored with their own days, weeks or months are, at best, a little sketchy. But in May, we have something I believe we can all support: May is “Get Caught Reading Month.” I once heard a person say something to the effect that every important, history-changing idea comes […]
With Spring Break now behind us, summer vacation is the next big watershed event for students and many will be looking for summer jobs and internships. The long, slow recovery that has followed our last recession has not been much of a job creator, and it has been especially unkind to youth, ages 16-24. I […]
More often than not, Economics and Politics are like conjoined twins who don’t get along very well. I can hear Economics shouting at Politics, “I always feel used by you!” However, occasionally the two come together and play nice-nice and that happens at least once a year during National Small Business Week. It’s a tradition […]
It’s almost impossible to read articles about small business, startups or productivity today without quickly hitting one that discusses the virtues of remote employees or adding long-distance freelancers to your team. The benefits are unassailable. Here are just a few: A recent ConnectSolutions survey reports that 77 percent of employees working remotely say they are […]
We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]