Category: THE Small Business Expert Blog

How To Take Full Advantage of Social Proof For a Low-Cost Biz Boost

If you can find an old-style sign at McDonald’s, it will boast, “Over 99 Billion Sold.” That’s probably the first example of “social proof” that most of us saw growing up. When Ray Kroc started broadcasting how many burgers his fast-food restaurants had sold, it was decades before the term “social proof” entered the popular vernacular. […]

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How You Can Fight Intellectual Property Theft and Protect Your Profits

Small business owners may worry about being robbed while they’re leaving their business to make a bank deposit. They will often take special measures to ensure their safety and protect the money generated through their sales. However, there is a related crime that is less obvious but no less serious: the theft of intellectual property […]

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New Google Program May Be Just What Your Small Business Needs

The descriptive phrase “user friendly” was invented because so many processes associated with computers are a pain. Frankly, getting a small business firmly and properly established in Google search results and maps, has been difficult for many owners. A friend of mine does online editorial work with several small businesses and one day about six […]

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Seven Savvy Tips For Making Your Next Employee, Your Best Employee

Almost 30 percent of the small business owners surveyed in the last NFIB Small Business Economic Trends Report said they had at least one job opening they hadn’t been able to fill. That was one of the highest numbers reported in the last 40 years. If you count yourself among those looking to hire, you […]

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