For the first time ever, there are more single adults than married adults in the United States. That has huge implications for our society, and since small businesses are a major component of our society, this shifting demographic – one of many, by the way – should be carefully considered when mapping out future business […]
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load. In other words, web users are a finicky and impatient bunch; everything you can do to […]
Could you use a mentor to help you grow your small business? You could win one of the best in the business by entering the Pitney Bowes SmallBiz Mentorship Contest. (#PBSmallBiz) Two lucky winners will receive customized, one-on-one mentorship from one of two leading small business experts, Brian Moran and Marsha Collier, who have teamed […]
Remember when the Internet was young and innocent and everyone had counters at the bottom of their pages that revealed the total number of visitors? That seems so long ago now. Judging the performance of your site today is much more complicated than checking an odometer-style counter in the footer. And if you aren’t getting […]
If you follow me, you know I’ve discussed thinking about new market opportunities for your product or service as a way to grow your business. You may remember the blog I wrote about baking soda. Well this one takes the cake – no pun intended. Funeral homes are hosting weddings. I grew up working in […]