Category: THE Small Business Expert Blog

Millennials and Trade Shows: Like Water and Oil?

It’s a self-canceling activity: A businessperson wandering the aisles of a trade show, eyes fixed on a glowing 4-inch screen and thumbing the “keyboard” of a smartphone. This little image leads us to a discussion of two sides of an important issue concerning Millennials, Gen-Xers, Baby Boomers and trade shows: Millennials and Gen-Xers need to […]

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3 Knock ’em Dead, Sure-Fire Ways To K-O Your Customer Loyalty Program!

You want your customer loyalty program to be the talk of the industry, right? You want every blogger discussing what you did. After all, you want your 15 minutes of fame, and it’s a lot easier to get it when you’re piloting the Hindenburg than when you’re at the helm of a smoothly running business. […]

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