When you are buried in the day-to-day operations of running your business, it’s easy to get tunnel vision. Your nose is to the grindstone everyday just getting it done. Such a limited perspective is one of the biggest reasons business owners fail to seize growth opportunities. Myopic vision limits your ability to think about the […]
There’s a proverb in the Bible that says, “Where there is no vision, the people perish.” It’s a truth that applies to virtually every aspect of life. While we might not physically “perish,” I think we all have suffered through seasons where a lack of vision brings a sense of uselessness and negativity. A powerful […]
It happens to small business website owners everyday. They do a Google search using terms they think their customers would use in searches and their website is nowhere to be found on the search results page. “What do I have to do to get in Google?” they ask themselves. The answer to that question lies […]
Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the communication power of a major television ad buy. However, when it comes to word-of-mouth advertising, you’re on equal footing with the huge corporations. When one person says something great about your small business it carries […]
Anyone who understands the reality of what it takes to run a successful small business knows that unions and small business are like oil and water. But the politicians in Washington DC don’t get it. There are 14.8 million union workers in the U.S. as compared to 28 million small businesses and self-employed individuals. Despite […]