Recently I spoke at a major small business conference about building a celebrity brand. During my remarks, I covered myriad tips and tricks to establish you and/or your business as the “go-to” expert in your community or field. Afterward, however, the questions I received most concerned blogging. While the majority of the SMBs in the […]
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts […]
“Downton Abbey” may have recently aired its final episode on PBS, but it managed to make its way into our discussion of small businesses for the first time! (What do you think of Mrs. Patmore as a small business owner?) But don’t worry, we also have a lot of practical advice for small business owners […]
Have you ever had moments in your life when you felt like you were “in the zone”? It might have been during a sporting event, but I’m more interested in your professional life. As a small business owner, I’m sure there have been times when you’ve been so intently focused on a task that it […]
The signs are all around us. It didn’t take Instagram long to pass Twitter in users. Video is exploding. Infographics and memes rule the day. We’re living in an age where visuals are the preferred means of communication and this has huge implications for your website. Not only should you be translating some of your […]