I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small […]
It’s been a long, difficult winter for many small businesses. Crazy weather patterns combined with a challenging economy makes the joy of spring a welcomed sight. As the world bursts into bright, blooming colors, creating a sense of renewal spring is here, lifting our spirits and giving us a sense of excitement. Spring is also […]
Is it possible that tomorrow will see the death of the work-based economy? Ben Schiller seems to think so. But, perhaps of more immediate importance is how you’re leveraging today’s technology to wow your customers and boost their loyalty. Leadership, management and productivity Are you delighting your customers through the best use of advanced technology? […]
In a previous post, I outlined how many small business owners and solopreneurs alternate between looking for clients and working for clients. When they’re busy with projects, they stop filling their sales funnel with prospects. To break this cycle, you need to automate funnel filling and there are two modes of automation: setting loose a […]
I’ve been hearing a lot lately about B2B companies successfully marketing through LinkedIn. In fact, this is such a growth area that companies like Linked In Selling are filling up a social media marketing niche devoted to this platform. If you’re not ready to sign on with an agency to generate leads from LinkedIn for […]