As you go through the top small business Interweb content of the week, you’ll notice that there’s an article on neuromarketing and another one on how to use psychology in the social media. Fortunately, you don’t need to be a Harvard STEM grad to learn these lessons. Leadership, management and productivity Google has taken a […]
I was listening to the story of a guy who was opening a store to sell watches. He had great watches to sell and he pulled in some very creative people to design a dazzling store. His front window display was one that pedestrians loved to stop at and enjoy. Sales, however, did not follow. […]
We’ve all seen medical dramas on television where students are in an operating theater observing a delicate operation being performed by a team of crack surgeons. They learn by watching experienced professionals go through the procedure. That’s the feeling we get when we watch Marcus Lemonis, star of CNBC’s “The Profit” swoop in and save […]
If you’re a small business owner, it almost goes without saying that you’re committed to your business, but let me ask a simple question: Are you committed to yourself? I’m going to cut to the chase: Most of the time, to grow your small business, you must first grow yourself. I touched on this topic […]
I probably don’t have to convince you that small business marketing is extremely important, so then the question becomes “Should I handle my small business marketing in-house or should I outsource it? For most small businesses the answer to that question is that you need to do both. There are certain aspects of your marketing campaigns […]