Category: Success Tips

Match Your Hyper-Local Marketing with Hyper-Local Customer Service

Let me toss an idea out to you: Business practices follow marketing practices. Illustrating this concept with an example will clarify what I mean: For some time now, marketing has been getting more and more targeted. “Hyper-local” marketing today is quite common, consequently hyper-local business practices need to follow suit. We are seeing this played […]

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How to Listen and Be Heard During National Small Business Week

More often than not, Economics and Politics are like conjoined twins who don’t get along very well. I can hear Economics shouting at Politics, “I always feel used by you!” However, occasionally the two come together and play nice-nice and that happens at least once a year during National Small Business Week. It’s a tradition […]

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Why We’re Celebrating Small Business Week on a Very Tight Budget This Year

The Small Business Administration says that National Small Business Week – May 4-8 – is for “celebrating America’s entrepreneurs.” But can anyone afford the party favors this year? One of the uplifting facts of entrepreneurship, is that many successful founders start their businesses in slow economies. However, that hasn’t been the case in the past […]

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