This week’s digest of curated wisdom starts with telling you how to avoid bad advice and ends by taking a dip in the Shark Tank. Marketing and sales There’s a lot of bad marketing advice floating around and here are tips on what you need to avoid. Shopify has put together a series of videos […]
The labor market today is becoming a richer and more varied tapestry of options than it has ever been. We still have the traditional salaried and hourly employees, but we have a whole new slate of self-employed or semi-self-employed (the Department of Labor is going to love that term!) workers, including virtual assistants, freelancers, peer-to-peer […]
A friend is a ham radio operator and he remembers Radio Shack from the days when it was a paradise for electronic hobbyists. He told me that at one point he hadn’t been in a Radio Shack for several years, but when he did return he thought he had walked into some kind of oddly […]
It’s almost impossible to read articles about small business, startups or productivity today without quickly hitting one that discusses the virtues of remote employees or adding long-distance freelancers to your team. The benefits are unassailable. Here are just a few: A recent ConnectSolutions survey reports that 77 percent of employees working remotely say they are […]
We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]