Can you imagine a retail outlet that sells pink girls Mary Jane flats, paddleboats and two-port USB external battery chargers? Amazon.com, can and they’re calling it Amazon Exclusives. Let’s be honest: Amazon has recently had more misses than hits in its own product development, so why not let others develop new products and be the […]
I’ve gleefully noted here before that humor at work can really help you boost productivity, reduce stress, create a wonderful company culture and bring people together. But too much of a good thing can have negative consequences. As we look ahead at our calendars and see April Fools’ Day closing in on us quickly, we […]
Meerketing (sorry) and sales The Meerkat app seems to be a social media tool that has the potential to rise above many others. Here are three ways brands can use it and over here are another five unexpected ways it will help marketers. Steve Olenski gives us five magic marketing (free) takeaways that will benefit […]
With the exception of CPAs who make a huge chunk of their income during tax season, most of us wish this time of year would never come around. Yet, it does, so we can reduce our pain and frustration by going into our tax preparation and filing with our eyes wide open and as prepared […]
Here are three terms that get kicked around a lot today: Customer service. Customer engagement. Customer experience. From your perspective, are they all the same, are they distinctive from one another, or are they terms that aren’t exactly the same but do tend to overlap? Let me suggest that while they relate to one another, […]