I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to do with ownership, the kind of business, the management style, the community, and probably several more factors I haven’t even […]
If you have a moment or two when you can get your head above water over the holiday season, you need to check out some of this week’s recommended reading. You’ll get some tips and perspectives that could payoff big in 2018. Leadership, management, and productivity If you’re planning an e-commerce move in 2018, you […]
See if you’ve ever been caught in this personally embarrassing social media scenario: You find something in the news that gets your blood churning because it aligns perfectly with your thoughts and opinions. You post it on Facebook and within about 10 minutes people start pointing out that Snopes or some other fact checker has […]
Have you seen the “Top reviewer” badge as you’ve browsed customer reviews on Amazon.com? Comments and ratings from top reviewers tend to carry more weight because consumers feel that these reviewers are serious about their assessments. Top reviewers demonstrate a level of commitment significantly above that of occasional reviewers so they have something of a […]
Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]