If you own a small business that depends on family members or any number of key employees and want to sell your business someday, building your infrastructure around a good customer relationship management (CRM) system can pay huge dividends. Here’s the situation: Sometimes the customers or clients of a small business feel more loyalty to […]
One of the biggest skills required in today’s social-media powered world is the ability to respond properly to negative comments. I’ve written before on how to handle negative online reviews and from a customer service stand point, I think we all understand the necessity to respond quickly. Today I want to emphasize two things: Don’t […]
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford By bringing mass production to the manufacture of automobiles, Ford created a new market. I’m certain that if you think about it for a few moments, you can come up with other companies that have essentially created new markets […]
“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]
Loads of tips that will help your e-commerce efforts today as well as a look into what trends will be important tomorrow lead our collection of curated content this week. We also have important advice for college seniors and lots of productivity insights. Marketing and sales Ben Cogburn shares e-commerce tips from seven marketing experts […]