“Set thermostat to 68 degrees.” My friend was talking to Siri via his Apple watch. It was one of those early spring days when the direction the temperature is going to go is anyone’s guess. It turned out to be a warm day and he was getting hot in his upstairs office. Instead of abandoning […]
When I think of micromarketing examples, the first image that always comes to mind is The Village People. (I don’t get up out of my chair and start doing the movement to YMCA, but that probably wouldn’t be a bad way to get a little exercise while working at my computer.) To command good margins […]
Happy Password Day! Or, at least I hope it’s a happy one for you. I know that for many denizens of the online world, today won’t be so happy, and it seems that almost every day there’s a story making headlines that reminds us of this point. One of the latest big Internet security (or […]
One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]
Wouldn’t it be great if you could get content into your email newsletter without lifting a finger? Wouldn’t it be even better if you could automatically create and send newsletters with fresh content without having to put the newsletter together yourself every time? If you have a website and publish blog content on a regular, […]