By Narek Vardanyan In the process of writing my guide, “57 secrets of Crowdfunding,” I interviewed entrepreneurs who conducted 206 successful crowdfunding campaigns. I wanted to discover the incentives that drive people to back crowdfunding projects time and time again. Here are the 6 incentives that will make people back your crowdfunding campaign: 1. You’ve […]
By Stephen Sheinbaum Maybe you’ve heard the names – Kickstarter, IndieGoGo or GoFundMe. Maybe you’ve heard the success stories, like Oculus Rift and the potato salad guy. There’s a lot of buzz around crowdfunding now, and if you’re a small business owner you may be wondering if you can put it to work for your funding […]
In October 2013, the U.S. Securities and Exchange Commission (SEC) issued proposed regulations to implement the provisions of Title III of the Jumpstart Our Business Startups (JOBS) Act of 2012. Under Title III, startup companies would be allowed to use crowdfunding websites (such as Kickstarter and Indiegogo) to raise money for their companies from ordinary […]
When families in the typical American home were polled by the Pew Research Center on who makes the decisions in a number of household areas – including family finances – women came out ahead: 43 percent said women made more decisions, 26 percent said men made more decisions, and 31 percent said decision making was […]
Crowdfunding is becoming an increasingly popular method to access financial capital. Rewards-based crowdfunding is appealing as a way to raise funds without giving up equity or increasing your debt. But there are other benefits too. Using your social network to gain support for your business goals and engaging your customers in the success of your […]