“Suppose they gave a war and nobody came?” It’s an old anti-war slogan from the ’60s that was inspired by a Carl Sandburg quote. Today we could twist it around a bit and ask the question, “Suppose you opened an online business and nobody came?” However, ours isn’t a rhetorical question; it expresses reality for […]
In some countries, there’s no such thing as regular price or sale price. Everything is negotiated. Buyer and seller haggle back and forth until both agree. But here in the U.S., things are different. We don’t haggle. Instead, we shop for sales that aren’t really sales. And I believe this is so engrained in us, […]
Traditional media coverage is no longer necessarily needed to build celebrity status. With the advent of technology and social media almost anyone can become a recognized expert — mini-celebrity — in their field. Yes, that means even you can propel yourself to stardom and fame. But it takes hard work, dedication and most of all patient.
Here are a few ideas to get you on the road to fame.
Typically I use my blog to share my business experience and advice to help you grow your business, and I intend to continue doing that. But I am going to add a new twist going forward. I’m embarking on the journey of a lifetime and I want to take you along with me.
By now, if you don’t understand the huge impact social media is having on our society today, then you must be living under a rock. For millions of Americans, social media is a prevalent part of their personal and professional lives. And many small businesses are learning to expertly leverage social media as an effective marketing tool. Which raises a tricky question. How do you manage personal and business communications in this new medium?