When a friend recently tweeted a link to “Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us,” I said to myself, “Yes! Here’s exactly what I—and everyone else—need to know.” As I read the first point I said, “Wow!” But that changed as I moved further through the conclusions. Here’s my full thought progression […]
Before the Internet Age, networking—even locally—was a fairly limited and certainly time-consuming endeavor. Mixers, professional associations and trade shows made up the bulk of the opportunities. Those traditional venues are still around and they are always worth exploiting. But today we have more opportunities and when the subject is networking on an international level, the […]
Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.