They’re vulgar, offensive and childish, but somehow the creators of “South Park” and the hit musical “The Book of Mormon” have managed to enjoy a longevity of business success that’s hard to ignore. In fact, business owners should take a closer look at these comical geniuses to learn how to be more efficient with their […]
The hot commodity today is information. Look at the most visited websites in the world and our thirst for information becomes obvious. Of course Google is at the top and Facebook is next. It’s critically important to fully understand and appreciate that one-two punch of most popular websites. Google is where we go to gather […]
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business. Here I want to move away from the standard picture posting and talk a little about video and give you a quick update about the social medium. Video is […]
One of the core concepts of online promotion is our 45-Day Rule. In this post we explore the underlying data behind the rule, share insights on variances to the data, and provide you with ideas on how you can put our Rule to work for you and your business. The 45-Day Rule was derived by […]
When a friend recently tweeted a link to “Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us,” I said to myself, “Yes! Here’s exactly what I—and everyone else—need to know.” As I read the first point I said, “Wow!” But that changed as I moved further through the conclusions. Here’s my full thought progression […]