“If you don’t ask, you don’t get.” – Stevie Wonder I’d like to tweak that just a little bit and say, “If you don’t ask, you’ll never know,” and that gets at the heart of many problems small business owners have: lack of information. The more you know about your customers, the better you’re able […]
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers to products in the systems that buyers find most convenient. It’s a very creative area in retail and one where […]
We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]
Here are three terms that get kicked around a lot today: Customer service. Customer engagement. Customer experience. From your perspective, are they all the same, are they distinctive from one another, or are they terms that aren’t exactly the same but do tend to overlap? Let me suggest that while they relate to one another, […]
It’s so simple — yet brilliant. “Any time. On Time. All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida. The temperature was in the mid-90s with extremely high humidity. Think about what happens when your air conditioning goes out during the height of […]