By Laura Newcomer How much do you get done at work every day? Does our work place measure it, and if so, how—maybe using outputs and inputs? Things have certainly changed since then, but measuring productivity has gotten a little more complicated. There are a variety of factors that you can use to measure productivity, but […]
If you want to get to the important truth, you need to dig more deeply. That wisdom applies to life in general, but it’s especially important in business analytics. With the power of the Internet and all the software that we depend on each day, we are able to access all kinds of “analytics” and […]
Business executives often use consumer preferences as metrics for marketing success because they represent a measure of brand health and awareness. However, preference models do not necessarily represent an effective marketing campaign that yields increased revenue. New research published in the Journal of Marketing Science proposes using the following four different criteria to capture consumer […]
Watch the latest video at video.foxbusiness.com Oct. 29, 2014 – 4:01 – FBN’s Charles Payne, Tea Party News Network News Director Scottie Nell Hughes, A&G Capital CIO Hilary Kramer, small business expert Susan Solovic, retail analyst Hitha Prabhakar and Penn Financial Group founder Matt McCall on concerns about the government and businesses gathering consumer data.
The hot commodity today is information. Look at the most visited websites in the world and our thirst for information becomes obvious. Of course Google is at the top and Facebook is next. It’s critically important to fully understand and appreciate that one-two punch of most popular websites. Google is where we go to gather […]