Tag: digital marketing

How to use Facebook’s ‘Pages to Watch’ tool to see what’s working for your competitors

Does your business page have at least 100 likes on Facebook? If so, you should be using Facebooks free “Pages to Watch” tool. With this tool, you can instantly see what is working for your competitors on Facebook and also measure your performance against theirs. It’s super easy to use, so let me show you […]

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A lesson from Pringles: How to promote your brand more creatively

It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of […]

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