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Tag Archives: e-commerce

The Most Popular Times of Year to Buy Certain Items Online

As an e-commerce business owner, you are interested in doing everything you can to boost your sales. One way to do this is to be aware of the most popular times of the year for consumers to make certain purchases. Knowing when people are most likely to purchase items like power tools, toys, and other […]

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What generational online habits mean for your small business

Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check […]

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Is Retail Dead? Convenience Could be the Competitive Edge to Online Sales.

I’ve watched the percentage of online sales accelerate while at the same time brick and mortar locations are dropping like flies. Business news outlets report almost daily on more store closings and it makes one question whether the retail landscape has changed forever. As they say, it’s not over until the fat lady sings, but […]

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Pages Your Online Store Needs, But You Probably Forgot About

By Jared Carrizales When you create an e-commerce website, your main focus is your products. You probably spend so much time working on your product images, titles, product descriptions, and pricing, that a lot has slipped your mind. Of course, you need product pages, an order dashboard, and a shopping cart, which are pre-built into leading […]

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2016 holiday spending and what it means for your small business

If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]

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All the free apps you need to optimize your digital marketing

In the early days of the iPhone, we heard the catchphrase, “There’s an app for that,” every time we turned around. Today, the apps are even better, and armed with the collection I present here, you can accomplish virtually anything required to achieve digital marketing success. I’ve tried to limit this to apps and services […]

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Ordering by Hashtag and Packages Falling From the Sky

Retail strategies to snare the impulse buyer have been a major part of the shopping experience since forever and a recent pact between Twitter and Amazon is pushing impulse buys deeply into the virtual world of social media. Imagine this scenario: You’re perusing your Twitter feed and you come across a sponsored tweet featuring a […]

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Re-Sodding the Sales Tax Playing Field: What Your Small Business Needs to Know.

Is anyone shocked to discover that consumers opt to do business with the seller offering the lower net price when they are shopping for a particular item?  If that was the only thing a recent Ohio State survey found, it wouldn’t be news. But this particular research was looking at the impact of sales tax […]

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A Look at the Future of E-Commerce from the Arizona Desert

Last week I was privileged to speak at the first annual Phoenix eTailers Conference, hosted and organized by e-commerce expert and podcaster Melinda Jackson of RRB Radio. If you are selling merchandise on eBay, Amazon, Etsy, or one of the other online retail platforms, here is some state-of-the-art wisdom—and some cutting-edge resources—from speakers at the […]

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WHY SOCIAL MEDIA MARKETING IS LIKE DRIVING A CAR IN 1915

I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania.  This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]

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