Tag: ecommerce

Is Your Business ‘Moving’ or ‘Pivoting’ to Meet Customer Needs?

Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted “What can brown do for you?” as a slogan and center of its marketing campaigns, the company hit a homerun. […]

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Startup Retailer Jet.com Flys into a Heavy Headwind

Salmon are famous for how they courageously and tirelessly swim upstream to meet their destiny in their generational spawning grounds. Then they die and their rotting carcasses are eaten by a variety of creatures. I’m wondering if the tale of the new online retail startup Jet.com will be a modern, digital retelling of the salmon […]

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When Selling on Amazon.com, Success is Spelled ‘SCOE’

Over two million Americans make a full-time or part-time living selling merchandise on Amazon.com. Roughly 200 of them attended last week’s Sellers’ Conference of Online Entrepreneurs (SCOE) in Philadelphia, a semi-annual trade show focused entirely on the do’s and don’t’s of selling on Amazon, eBay, Etsy, and other popular online retail platforms. Attendees were treated […]

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