Do you sell products on your website? Online retail sales are exploding. According to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, . retail e-commerce sales. Q1 2013 grew 13 percent. That’s the 14th consecutive quarter of positive growth and the 10th consecutive quarter of double-digit growth. How is you doing? Are […]
Are you a hold-out when it comes to leveraging mobile technology for your small business success? If so, you’re now in the minority which means most likely your competitors are using new technologies to increase their market share. New survey data from Constant Contact found 66 percent of small businesses are using mobile devices, including […]
Trade show season is just around the corner. Trade shows can be a cost effective way to showcase your business, learn new industry information and network with potential customers. If you’ve done a good job of working a show, you’ll come home with handfuls of business cards.
Email marketing is an smart and effective way to build your small business. But it can also alienate a potential customer if not managed appropriately.
The average worker gets approximately 147 emails a day and deletes nearly half of them. In general it takes a little over three seconds to delete unwanted emails — over the course of a week that time adds up and eats into your productivity. Many of the emails that wind up in the trash are unsolicited which is annoying and a waste of the recipient’s time.
With email marketing becoming an increasingly important marketing strategy for small businesses, a critical but sometimes overlooked aspect of your company’s marketing strategy is the why behind your email campaign.