By Ray Manley There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. […]
Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog posts, and certain graphics, especially GIFs. GIFs (Graphics Interchange Format) are those animated mini-movie graphics that last just a second […]
I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]
Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]
Even fairly good social media marketers often make some very basic mistakes on their social media pages, especially with their cover art. Let’s take a quick tour of some of the most common social media account artistic blunders. Bad photos For many businesses and individuals, using a headshot is a natural strategy on your “home […]