Wouldn’t it be nice to know why your customers choose you over a competitor? Yes I realize you probably think you already know the answer. They choose you because you’re the best. After all, business owners must be confident about their product or service so we often lull ourselves into a content state of complacency.
Continue Reading: Want to Know What Your Customers are Thinking? Ask Them. →Ain’t no mountain high enough. Ain’t no valley low enough. Ain’t no river wide enough to keep me from getting to you, baby.
You may remember this song popularized by Marvin Gaye in 1967. For some reason the lyrics keep running through my head — not about my husband (although I do love him), but rather about my business. And not just my business, but every successful small business out there.
I realize the song is about personal relationships, but aren’t our relationships with our business just as strong? When you launch a business, it’s personal. In the early days, you are the business. You nurture it, you do your best to protect it and you struggle to help it grow. The lines between your personal and business life are completely blurred. The business occupies your heart and mind constantly. Your business is a part of you.
Continue Reading: Ain’t No Mountain High Enough! →
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