What do a copywriter, a web developer, a surgical equipment salesman, a former music industry hack and a public administration PhD have in common? If you’re trying to think of what the punch line may be, don’t waste your time. This group of Gen Y’ers is no joke. In fact, the Foot Cardigan Five are […]
It has been said that “small opportunities are the beginning of great enterprises.” That is certainly true for the millions of small business owners in the United States. But the birth of a new enterprise is often fraught with challenges and pitfalls. Each year there are about half a million business start-ups, but during the same time, there are slightly more business failures.
Wouldn’t it be nice to know why your customers choose you over a competitor? Yes I realize you probably think you already know the answer. They choose you because you’re the best. After all, business owners must be confident about their product or service so we often lull ourselves into a content state of complacency.
Millions of Americans are dreaming about starting their own small business. However, because starting a business is risky, a lot of people choose to play it safe and follow a traditional career path. But it doesn’t necessarily have to be all or nothing. Consider starting your business on a part-time basis to test the water before you jump.
A part-time business gives you the opportunity to develop your business model and learn from your mistakes. As your business grows you reach a pivotal moment: Do you maintain the status quo or push the envelope and go full time?